Baby & Company welcomes HOMECORE, a new menswear collection for our store. Visit our men’s new arrivals lookbook to see it featured, and read about the designer below!
HOMECORE launched in 1992 by Alexandre Guarneri in Paris and Berlin, rising from Parisian Hip-Hop culture. In Guarneri’s mind, Hip Hop was a culture steeped in positivity and freedom, and his line would serve as a vessel for emulating that message.
When he moved to Paris, he noticed a divide between the suburbanites and inner city denizens, one that was full of prejudice and full of financial and cultural disparities. His aim, then, would be to use the brand to bring these two communities together. His first piece was the suit jacket made from sweatshirt fabric—an iconic jacket in the world of high fashion combined with an iconic fabric in the world of street fashion. The label in the jacket reads: “Home Core, be in harmony with oneself and the world around,” home being the place of one’s affection and comfort, and core being one’s central belief system that provides strength and balance. To this day, each garment displays this message and we are pleased to pass on the HOMECORE mantra.